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Week 7 Assignment - Global Marketing

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Q Read the article, “Burberry is Conquering China”http://marketingtochina.com/burberry-conquering-china/ (Links to an external site.) https://www.marketingtochina.com/burberry-conquering-china/ How would Theodore Levitt characterize Burberry’s approach to global markets? How does Burberry’s target market - approach to segmentation - help the company appeal to new customers in China? Why does it exploit social media? What marketing reasons are there for Burberry to acquire the remaining 15% of their China business. http://www.cityam.com/246582/burberry-puts-more-emphasis-chinese-market-buys-up-its (Links to an external site.) Please submit your answers in a short paper not to exceed 2 pages (300 - 400 words) in length. The paper should have a minimum of 3 outside sources, submitted in Word, and be doubled spaced.

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Burberry’s approach to the global market is very much unique and innovative. Theodore Levitt has characterized the globalization as perfect for the international business and for the case of Burberry globalization played an important role. Levitt has stated that international business of famous international companies will eventually enter into new markets with foreign products (Balmer & Chen, 2017). Technology is rapidly changing and Levitt has characterized Burberry’s approach as using the modern technology in its marketing approach in a proper manner.